Show Directors Choreographing every runway moment

Two voices shape the architecture of every Laam runway. Couturiers, storytellers, and the creative leads behind the season.

01 View Gallery

Couturier · Founder of HSY Studio

Hassan Sheheryar Yasin

For over three decades, Hassan Sheheryar Yasin (HSY) has remained a defining architect of the Pakistani fashion ecosystem, bridging the gap between legacy couture and modern runway execution. As a show director for the first season of LAAM Fashion Week, his work was characterized by a precise command over structural choreography, high-impact pacing, and the spatial dynamics of large-scale showcase.

@hassanhsy

02 View Gallery

Couturier · Director of Design Theatre

Fahad Hussayn

Recognized for his avant-garde sensibilities, Fahad Hussayn operates as a distinct creative force within the Pakistani fashion landscape, known for blending dark romance with meticulous conceptual storytelling. As the show director for LFW Presents: Hussain Rehar, his contribution centered on translating Rehar’s vibrant, high-contrast aesthetic into a structured, immersive runway experience.

@officialfahadhussayn