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Show Directors Choreographing every runway moment

Two voices shape the architecture of every Laam runway. Couturiers, storytellers, and the creative leads behind the season.

Hassan Sheheryar Yasin portrait 01 View Gallery
Couturier · Founder of HSY Studio

Hassan Sheheryar Yasin

Hassan Sheheryar Yasin launched HSY in 2000, building one of Pakistan's most recognised couture houses on a foundation of bridal and formal wear. Trained at the Pakistan School of Fashion Design and affiliated with the Chambre Syndicale de la Couture Parisienne, he fuses heritage craft with contemporary silhouettes drawn from Pakistani, Middle Eastern and Western sensibilities. A multiple-time Lux Style Award winner, most recently named Designer of the Year 2025, HSY remains a defining voice in South Asian luxury.

@hassanhsy
Fahad Hussayn portrait 02 View Gallery
Couturier · Director of Design Theatre

Fahad Hussayn

Fahad Hussayn is the conceptual force behind Pakistan's most theatrical couture house, a Beaconhouse National University-trained textile designer who treats every collection as a piece of staged storytelling. His signature is intricate, narrative-driven bridalwear, hand-woven zari organzas, revivalist embroideries and silk Alta Moda prints worn by clients across Pakistan, the Gulf, the UK and India. Over more than a decade and a half on the runway, he has reshaped how the region imagines the modern Pakistani bride.

@officialfahadhussayn