ROHI draws inspiration from the Cholistan desert — locally known as Rohi — a land of resilience, rhythm, and color that surrounds Bahawalpur and Bahawalnagar, where Khuda Baksh Creations is rooted and manufactured.
The collection reflects life in the desert: celebration against harsh landscapes, ornament as identity, and color as survival.
Much like the shared cultural language between Cholistan and Rajasthan, ROHI explores vibrant textiles, folk embellishment, protective symbols, and fluid silhouettes that move with the desert wind.
Black serves as a grounding canvas, allowing jewel tones, gold hand embroidery, and bursts of color to emerge — mirroring how life and celebration bloom across the Rohi despite its arid terrain.