Souchaj, with its prime objective to promote Pakistani culture and tradition through fashion embarked on its first bridal and formal collection with Mira Sethi and the veteran Jugnu Mohsin, which beautifully encapsulated the relationship between a mother and a daughter. Moreover, the brands muse stretched from the uber talented Mehvish Hayat, Mehreen Syed, Hareem Farooq, Urwa Hocane, Ghanna Ali & Sajal Ali.

Their collections use a combination of different luxurious fabrics that play along with heavy elaborations created from various royal techniques, stitches and attention to detail. What further brings life to this brand’s collections is the contrast of exotic color tones that include hues of light golds, reds, cream, pastels, bold magentas and prominent blacks. Souchaj has illustrated a rare tale of ethnicity along with classic artisanship with it’s formals that are bound to leave a classic imprint through its baronial collection.