Golmohar is a contemporary fashion label created by designer Asif Chaudhry, known for bringing a fresh sensibility to minimalist and effortlessly elegant apparel. In response to a market crowded with heavily over-designed and loud digital prints, Golmohar specializes in handmade block-printed designs on lightweight cotton and lawn fabrics, offering a wardrobe that feels natural, wearable, and versatile for modern lifestyles.

The brand emphasizes quality, subtlety, and comfort—crafting pieces that work for both men and women on various occasions throughout the day. Each design reflects attention to detail and a sense of calm sophistication, rooted in heritage printing techniques while staying relevant to current style preferences.