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Globally Relevant. Culturally Rooted. Digitally Connected.

Our Story

From Runway to E-Tail: The LFW Way

Co-created by LAAM and Design 651, LFW is more than just an event, it’s a long-term platform built to activate the entire fashion ecosystem. Anchored by LAAM’s powerful e-commerce prowess and driven by Design 651’s strategic and creative leadership, LFW serves as a business development engine for the wider fashion community, a cultural and creative showcase for the region, and a retail channel for growth and visibility.

Designer Registration

 

LAAM Fashion Week’s runway to e-tail model can move your collection from the runway to a global audience instantly. Register now.

 

Designer Registration for LFW offers you the chance to showcase your work on Pakistan’s most forward-thinking fashion platform. With our unique runway-to-e-tail model, your collection can move from the runway to a global audience instantly, bridging the gap between design and commerce while amplifying your brand’s reach and impact

Submit Here

Our Objectives

1
To enable business development.
2
To integrate fashion and technology.
3
To expand international market access for Pakistani and South Asian fashion.
4
To strengthen industry infrastructure and foster cross-sector collaboration.
5
To be a flexible, scalable, and globally relevant platform, positioning Pakistan and South Asia as serious players in the global fashion economy.
6
To transform the fashion show from a passive viewing experience into an active, immediate commerce opportunity.
7
To provide an unprecedented level of accessibility and convenience for a worldwide audience.
8
To establish a new, commercially-focused paradigm for the fashion industry.